What are the Advantages, Promotion Methods & Cost Factors of Facebook Ads?
Promotion Methods & Cost Factors of Facebook Ads? We love to compare different social media advertising rooms. In a personal rating, convenience is leading the social media. Here you can read more about our comparisons. Now let’s first consider the advantages of Facebook.
Among the advantages, we note:
- Automatic rules: Very useful functionality for both beginners and pros, which allows you to work more effectively with targeted advertising.
- More analytics: Facebook provides advanced statistics on advertising campaigns, and this helps to work more effectively with advertising.
- Communication with Instagram: We love it when you can manage promotion in different social networks from one account (that’s why we made such a convenient service). The connection of Instagram and Facebook allows you to do advertising campaigns, collect statistics and analyze everything in one office at SEO company California.
What methods of promotion offers Facebook?
It implies the creation of social activity on the page of your brand. A time-consuming activity that involves the daily creation of relevant content. You should regularly post informative and entertaining posts, launch promotions and sweepstakes, and share relevant news. As a rule, for this, large companies hire a separate Facebook specialist who knows how to interest potential customers.
The purpose of community management is to interact with a loyal audience, creating a positive reputation and attract new subscribers. Advertising, in this case, plays the role of an additional channel. In general, this activity is aimed at improving the image of the company. To achieve the desired result requires at least 3-4 months of work on Facebook.
Targeted promotional activities
This promotion method is based on the display of ads to an interested audience. Advertising can be configured to lead to the brand page, company website or Messenger. You determine your audience by a number of parameters: gender, age, location, interests, involvement, etc.
Then you write ads, choose the appropriate design for them, indicate the planned budget and launch an advertising campaign. As a rule, work takes no more than an hour. This method of promotion allows you to achieve various goals: increasing conversions, increasing traffic, leads, engaging your audience, expanding reach, sales, etc. The first results appear within a week after the start. In this article, we will take a closer look at the price of just such an advertisement on Facebook.
Facebook Cost Factors
The main cost management tool. It’s impossible to spend more on Facebook than you set aside for promotion. The amount of funds for the campaign is determined in the “Budget” column. You can specify both 1,000 rubles and 50,000 rubles. The system will spend exactly the amount you consider necessary for advertising. Please note that when the campaign’s account money runs out, ads will stop running. Therefore, when determining the budget, consider the average click price in your market segment.
Facebook promotion cost
Advertising auction. A system tool that determines the number of times an ad is displayed on Facebook and the cost-per-click. For Facebook, the relevance of the advertisements shown to the user is also very important. The system itself calls its main task to show the right ad to the right user at the perfect time. For this, the following factors are taken into account: rates, approximate frequency of actions, as well as the quality and relevance of advertising.
Facebook Advertising Auction
Strategy. You can choose several strategy options, based on your goals. Depending on this, the cost of the campaign may vary. Facebook advertising offers two strategies: Lowest Cost and Target Price. The first provides minimal costs for the target action (click, install the application, message in Messenger, etc.). The second one ensures that all activity matches the advertiser’s average price. Strategies affect the time it takes to spend a budget on Facebook ads.
Campaign Cost Limit
You can limit the costs of single advertising activity. Open Ads Manager, find the desired campaign in the list and click the “Edit” button. In the “Campaign data” section, set an upper limit on advertising costs. This allows you to manage costs and keep the price of promotion in the right range.